Byline: Amy Wilson
Ford Motor Co. will spend more than $100 million to market the revamped 2009 F-150 pickup.
Ford marketing chief Jim Farley told Automotive News that the model-year launch budget is "in the same ballpark'' as the spending allocated when the automaker introduced the current F-150 in 2003. When that redesigned 2004 model went on sale, then company executive Steve Lyons said Ford would spend more than $100 million on what he called the biggest launch campaign in Ford's history.
The same kind of emphasis is being planned for the re-engineered and restyled 2009 F-150, which goes on sale this fall.
"It will definitely be our …
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